|
The Silver Sneakers Fitness Program is a unique wellness
program designed to encourage Medicare-eligible members to increase
their physical activity. Based upon "fitness, fun anf friends" the
fitness center-based program incorporates fun, social programming
with an exercise program that enhances independent living skills.
The target market for Silver Sneakers is primarily adults 65 and
older with activity levels ranging from active to semi-sedentary.
Silver Sneakers is sold exclusively through partnerships with health
plans across the United States as part of Medicare, Medicare+Choice,
Blue Cross, Blue Shield, Oxford or Horizon insurance plans.
The Silver Sneakers Class Schedule is as follows:
Monday & Wednesday: Muscular Strength & Range of Motion-
10:00am-11:00 am
Tuesday & Thursday: Silver SPLASH: Water Aerobics- 9:00-10:00am
Call Kim Waldon- Senior Program Director at 908-756-6060 ext 105 for
More
InformationPromotional
activities: High-touch promotional activity is based upon
intrinsic and extrinsic rewards for behavior modification combined
with strong socialization programming. Messaging focuses on changes
in affective and behavior attitudes.
Dominant brand
aspect Personality: the personality of Silver Sneakers is: Fun,
engaging and active |
